The leading baby and child store in the Middle East.
Founded over 30 years ago with a single store in Bahrain, today, we continue to grow steadily.
We know you want the best for your little ones so we’re here to offer you top quality products at fabulous value for your money. Alongside our own well-loved ranges Juniors, Giggles and Eligo, we are proud to stock an unbeatable array of top international brands, including Lee Cooper, Barbie, Disney, Graco, Ferrari, Maclaren, Maui and Sons, Fisher Price and Little Tikes, giving you so much to choose from.
in 16 countries across the Middle East and Africa.
dedicated to providing customer satisfaction.
Babyshop stores are designed for your entire family, with comfort and convenience being our top priority. Some stores feature relaxing mother’s rooms where you can feed and change your baby in privacy, as well as fabulous play zones to keep your kids safely entertained while you shop in peace.
Our Vision and Mission
To be the number one children's store that provides exceptional value and a great shopping experience for moms and kids.
- Passion for excellence
- Integrity in everything we do
- Empowering people to strive and deliver
- Adapting to changing market and consumer needs
Our CSR Initiatives
We have consistently demonstrated our commitment to Corporate Social Responsibility (CSR) through child safety awareness campaigns. Launched in 2005, our pioneering initiative ‘Child Safety First’ was the result of in-depth research into the habits of infants, toddlers and kids, as well as what they come into contact with every day. By identifying potential high-risk situations, we were able to come up with a comprehensive and affordable collection of child safety equipment and solutions for use in homes and cars.
Our community programme, which emphasizes the importance of child safety while travelling, is endorsed by the Roads and Transports Authority of Dubai (RTA), the Health Authority of Abu Dhabi and Royal Oman Police. The programme also partners with parents to ensure that children grow up in a safe environment, wherever they may be. Click here to download our latest Child Safety First catalogue.