School Lend Support To Road Safety Drive

DUBAI — 'Be Safe’, a nationwide road safety campaign jointly launched by Belhasa Driving Centre (BDC), Roads and Transport Authority (RTA) and UHU (adhesive brand), is gaining momentum as two new sponsors and major schools have joined the campaign.

Wild Wadi and Baby Shop have boosted the road safety drive as associate and support sponsors, respectively. Further, with the increased participation from schools, schoolchildren from leading institutions are being educated on road safety through demonstrations and a new fun-filled activity book that promotes traffic awareness.

Educational institutions, which have expressed their support and interest in the road safety campaign, include the Dubai English Speaking School, Latifa School for Girls, Al Majd English School, Rashid School for Boys, Safa School, Gulf Indian High School, The Central School, Kings Dubai and Delhi Private School.

“The BDC team is going around schools and giving lectures to school children on road safety. We are also handing out an activity book designed to raise the safety awareness of our kids when on the road, such as crossing the street or travelling in a car. We have utilised our expertise on road safety and specifically tailored the lecture and the book to make them appealing to school children by using fun-filled learning methods and activities accessible to young learners,” said Saif Ahmed Belhasa, Chairman, Belhasa Driving Centre.

The campaign was launched in early 2007 in support of the government’s efforts to integrate road safety and traffic awareness in private and public school curriculum.

Barbie Fashion Show & Brand Awareness Event

Fashion Show

With every purchase of Barbie fashion doll worth Sr. 79. customers were provided with a Participation coupon for Meet & Greet Live Barbie / The Barbie fashion show. To make this promotion successful, two lady sales representatives were provided to assist the customers by the supplier. For the fashion show, a stage supported by “The Baby Shop” theme and attractive decoration was created in The Dome lobby area. Fashion show was inaugurated at 7 pm local time, in the presence of a very exited crowd consisting of participants, their parents as well other mall customers. First of all, a welcome speech was made followed by introduction of participants. Then one by one, kids started the cat walk on the stage amidst loud cheering by parents as well as the audience. Fashion Show lasted for more then an hour, at the end of which all the participants were presented with gifts from the organizer and “The Baby Shop” balloons from our side. Kids and audiences were really excited and enjoyed a lot in this event. This was the first live show organized in this manner, which helped us to create awareness of “The Baby Shop” brand.

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